Norman Tan Presents AMANOR in Lianhe Zaobao

30 years after his last visit to Chiang Mai, Norman Tan, Creative Director and Founder of OnBrand, returned not as a tourist, but as the storyteller for AMANOR, a brand by Manor Group. What began as a creative brief unfolded into a deep, personal exploration of Manor Group Founder and CEO John Lim’s ethos, revealing a childhood dream of becoming a butler that would go on to inspire the AMANOR brand. Norman shares the inspiration, process, and people behind the transformation.